For a relative site to claim 100s of visitors a day, 1000s of uniques a month and ask $100/mo you'd expect some real traffic.. even just a little bit.. (digpagerank.com for the curious).
According to google analytics, after 4 full Days (Banner went up on the 6th, today is the 10th) I have only had 1 valid click (more than 5 seconds on the site). We average over 2 minutes per visitor from all traffic, but just 4 seconds from this banner.
Of course that click came suspiciously after one of my emails complaining about the lack of activity.. But that could have just been a coincidence.
So, after realizing my money was wasted, I asked politely for a partial refund (figuring 1/2 a months rent for 4 days of banner exposure was a good deal for him, and with his impressive stats I am sure he has advertisers lined up out the door...)
Well apparently people aren't breaking down the door because he's not interested in "stats", or rational discussion, or pocketing 1/2 a months rent for 4 days worth of banner hosting and moving on to the next advertiser.
After investigating further, I was told the banner would appear on every page of the site, and would not be in rotation with any other banners.. It in fact only appears on the first page.
-Jason